“Generation Entrepreneur” aims to develop and sustain an environment of entrepreneurship throughout North Africa and the Levant by providing business skills training to youth from Algeria, Egypt, Jordan, Lebanon, Morocco, Palestine and Tunisia. The project brings about an integrated approach which contemplates both, demand and supply sides of the labour market.
Generation Entrepreneur is the first project promoted under the Mediterranean Initiative for Jobs (Med4Jobs). It was endorsed by the 43 member countries of the UfM in October 2013.
The project seeks to support and develop an entrepreneurial eco-system at multiple levels, from grassroots business education in primary and secondary schools to hands-on training on business creation. Generation Entrepreneur also covers private sector mentorship and seed funding for real enterprises. Approximately 79,000 school and university students will benefit from the training programmes promoted by the project, and 500 job opportunities will be created upon successful completion of mentorship, incubation and graduation of the start-up programmes.
The project comprises the following three components:
INJAZ Entrepreneurship Education. Students in Middle and High Schools will attend Entrepreneurship Education courses that will provide them with business concepts and will begin nurturing soft skills such as analytical thinking, teamwork, creativity and leadership.
INJAZ Company Program. Students in High schools and universities will receive business lessons on Economics and Entrepreneurship. Mentors from the private sector will be involved to advice on how to launch real life enterprises.
INJAZ Start-up Program. A careful selection of business projects and youth enterprises will have the chance to establish real business entities and receive physical incubation, seed funding and dedicated business mentoring services.
Generation Entrepreneur will contribute to foster job creation and employment opportunities in the region. It will also strengthen the entrepreneurial eco-system and will provide young people with the knowledge and skills they need to own their economic success, plan for their future, and make smart academic and economic choices.
About the promoter and partner institutions
INJAZ Al-Arab (INJAZ, meaning ‘Achievement’ in Arabic) is a non-profit organization operating in 15 countries across the Middle East and North Africa (MENA) region and a regional office in Amman, Jordan regional branch of Junior Achievement Worldwide®, the world’s largest organization dedicated to engaging youth in the world economy.
The mission and objectives of INJAZ Al-Arab are to provide young people in the MENA region with entrepreneurship, financial literacy and work-readiness skills through experiential programmess, to equip students with practical business-related skills as part of the regular educational curriculum and to create a strong entrepreneurship ecosystem through innovative public-private partnership (models based around corporate volunteers) in the region as a critical part of the solution to chronically high youth unemployment.