UfM interviews Ms. Luma Sukarieh

UfM: What motivated you to participate in the Women Entrepreneurship Days (a series of seminars on entrepreneurship held under the framework of the “Young Women as Job Creators” project)?

Luma Sukarieh (LS): What drove me to participate was the need to fill a gap. As young entrepreneurs, I feel we are capable of generating creative ideas. However, we do not possess the experience, expertise or tools to make our ideas become a reality. I felt that the Women Entrepreneurship Days provided us with a platform to close the gap.

UfM: How did the project “Young Women as Job Creators” help you develop your business idea?

LS: This project gave us the chance to think as a professional business developer, not as a university student, and to put our first step on the right track. It also taught us how to work as a team in an effective way. The most important thing is that it gave us the opportunity to meet professional women who have their own companies now. They shared with us their own experiences, which was very useful to help us obtain the skills that we need when we graduate from the university and decide to have our own company.

UfM: In your opinion, what is the added value of businesses created and run by women?

LS: I feel that women provide a perspective that is much needed in the market. Historically men have dominated in the business arena; resulting in a market that was developed by men and thus catered to men. Businesses should be built to cover the needs of both men and women.

UfM: What kind of projects would complement Jordan’s further socio-economic development?

LS: There are many projects which can be done to develop our country, especially projects which can save energy through solar power since the cost of electricity is high, and the whole world is moving toward sustainability in materials to save our environment.