CEEBA / Med Pearls
Develop a comprehensive promotion and commercialisation tourism strategy with its implementation plan for the Med Pearls project, the partners’ territories and the Slow tourism products created by the project;
Develop a business plan, taking into consideration the structure and competences of the Med Pearls project partners, the existing project budget and the selected demand markets: France, Germany, the Netherlands, Sweden, Switzerland, the United Kingdom and the USA;
Coordinate with partners, especially with their communication and marketing teams, and oversee the implementation of agreed marketing activities;
Develop a best scenario structure and operational plan for a successful marketing alliance until the end of the project and beyond, for long-term sustainability;
Implement certain planned tasks to facilitate the activities to be done by the partners’ marketing teams and ensure that the Med Pearls project and products reach the selected priority markets.