Sheeren studied business administration at the American University in Cairo. She has more than 28 years of experience as an entrepreneur and has founded several companies, including a baby clothing company and a printer cartridge recycling company that has become the number one distributor in Egypt. Sheeren also founded the NGO AWTAD for the economic development of women and youth.
Sheeren is also a facilitator, moderator and public speaker. She offers consulting and mentoring services for business start-ups. She co-founded a marketing company (Jzoor), which supports start-ups. She received the international TIAW Award and the Top 50 Women Performing in Egypt Award in 2017.
Twitter: @awtadegypt